The Halal food market in 2013 took up 18 percent of the global market, and in 2019, it is predicted that its share will grow to 21 percent. (image: Jeremy Brook/flickr)
SEOUL, July 15 (Korea Bizwire) — A specialized education curriculum for companies seeking to enter Islamic markets is set to open for the first time in Korea.
KOTRA, the Korean Trade Promotion Corporation, announced that they would be opening the ‘Halal Insight’ program from July 22 to 24. The Korea Institute of Halal Industries will be hosting the event with KOTRA to ensure that companies have the knowledge to produce Halal certified goods, a vitally important step when venturing out to Islamic markets.
‘Halal Assured’ means that Muslims can eat and use a product, according to Islamic law. The Halal food market in 2013 took up 18 percent of the global market, and in 2019, it is predicted that its share will grow to 21 percent.
Korean companies lack basic information on meeting the ‘Halal Assured’ standard, and have not been able to respond to the fast-growing Islamic market.
The curriculum will provide participants with information on achieving Halal certification as well as marketing tips for Islamic markets such as Indonesia and Malaysia.
KOTRA will also provide one–on-one consulting to the businesses who complete the curriculum.
Applications can be filled out online (www.Kotraacademy.com) until July 21. Telephone inquiries can be made through the KOTRA global training institute. (☎ 02-3497-1190)
By Kevin Lee (kevinlee@koreabizwire.com)
