SEOUL, Jan. 27 (Korea Bizwire) –Coupang’s innovative approach of integrating its services, particularly through bundled products linked with Rocket Wow benefits, has proven to be highly effective. This strategy has led to significant achievements in both the video streaming and food delivery markets, with Coupang Play securing the second position in South Korea’s streaming market, [...]
SEOUL, Jan. 13 (Korea Bizwire) –Coupang has re-established direct sales with LG Household & Health Care (LG H&H), nearly five years after the latter pulled its products from the Coupang platform following a dispute over pricing. This move comes with large manufacturers and distribution chains increasingly joining the anti-Coupang front, and Chinese shopping platforms like [...]
SEOUL, Jan. 12 (Korea Bizwire) – KakaoStyle’s fashion commerce platform, Zigzag, announced on January 11 that an analysis of last year’s search and purchase data revealed that customers take an average of 3.4 days from searching for a product to making a purchase. Breaking down the data by category, the beauty sector showed the shortest duration, [...]
SEOUL, Jan. 11 (Korea Bizwire) – As it approaches its third year of being listed on the U.S. stock market, South Korean e-commerce giant Coupang is generating buzz with expectations of its first-ever profit. However, the company faces intensifying competition with the entry of Chinese shopping platforms like AliExpress, raising concerns about the slowing growth of [...]
SEOUL, Jan. 5 (Korea Bizwire) – A conflict has erupted between Coupang, the South Korean e-commerce giant, and the Korea Economic Daily newspaper, following a series of critical articles published by the latter. Coupang has announced plans for legal action, accusing the newspaper of siding with major conglomerate-run retail companies and belittling its innovative practices. [...]
SEOUL, Jan. 3 (Korea Bizwire) — Online shopping sales in South Korea rose 13 percent in November on-year, driven by major sales promotional events, the statistics agency said Wednesday. The value of online shopping transactions amounted to a record high of 20.84 trillion won (US$15.89 billion) in November, up from 18.44 trillion won, according to [...]
SEOUL, Dec. 28 (Korea Bizwire) – In the rapidly evolving landscape of digital marketing, the KPR Digital Communication Research Institute, a subsidiary of KPR, one of the largest public relations companies in Korea, unveiled its top 10 digital marketing communication trends for 2024. These trends, revealed on December 27, are set to redefine the way businesses [...]
SEOUL, Dec. 21 (Korea Bizwire) – Hyundai Home Shopping is embarking on an extensive expansion of its deal-commerce content series, ‘The Naked Ad Studio,’ on YouTube. The company aims to diversify its growth avenues by decreasing reliance on traditional TV broadcasting and boosting competitiveness on mobile platforms. On Wednesday, Hyundai Home Shopping announced the launch of [...]
SEOUL, Dec. 12 (Korea Bizwire) – CJ Logistics, once perceived as a stock market underdog, has been gaining significance recently. The company has been struggling to maintain market share due to the rapid ascent of Coupang, which posed a formidable threat in the retail sector. However, CJ Logistics has experienced a remarkable surge in its stock [...]
SEOUL, Dec. 11 (Korea Bizwire) – In a trend reflective of the times, e-commerce platforms in South Korea are increasingly becoming the main stage for cost-effective consumption, witnessing a rise in so-called ‘frugal spending.’ With soaring prices increasing consumer sensitivity to costs, there’s a notable surge in demand for products priced below 10,000 won. One example [...]