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S. Korean Ad Market Soars 20.4 pct in 2021 amid Pandemic

S. Korean Ad Market Soars 20.4 pct in 2021 amid Pandemic

SEOUL, Feb. 10 (Korea Bizwire) — South Korea’s advertising market grew at the fastest-ever pace in 2021 on a surge in digital advertisements amid the coronavirus pandemic, a report showed Thursday. Advertising expenses in Asia’s fourth-largest economy amounted to 13.99 trillion won (US$11.7 billion) last year, up 20.4 percent from a year earlier, according to [...]

‘Token Economy’ Expands in Gaming Industry

‘Token Economy’ Expands in Gaming Industry

SEOUL, Jan. 24 (Korea Bizwire) – The so-called ‘token economy’ is expanding, in which companies give out tokens that can be exchanged for tangible and intangible goods to provide incentives to consumers to draw out certain behavior. Home training service platform Yafit Cycle, run by online education startup Yanadoo, is selling tablet PC-equipped cycling machines [...]

T Map Mobility, Kakao Make Forays into ‘Middle-Mile’ Market

T Map Mobility, Kakao Make Forays into ‘Middle-Mile’ Market

SEOUL, Jan. 19 (Korea Bizwire) — The local market for middle-mile delivery, a business-to-business (B2B) logistics that delivers goods from factories to logistics warehouses or sales outlets by truck, is emerging as a new battleground for mobility platforms. T Map Mobility, a mobility unit under telecom operator SK Telecom Co., acquired a 100 percent stake [...]

Korean Air, Asiana Push to Reduce Outstanding Mileage Before Merger

Korean Air, Asiana Push to Reduce Outstanding Mileage Before Merger

SEOUL, Jan. 17 (Korea Bizwire) — Amid a decline in the number of passengers on international routes due to the aftereffects of the COVID-19 pandemic, South Korea’s two full-service carriers, Korean Air Lines Co. and Asiana Airlines Inc., which are scheduled to be merged, are expanding the scope of mileage redemption policies as part of [...]

Market Value of Logistics Startups Up Sharply amid Stiff Competition for Rapid Delivery

Market Value of Logistics Startups Up Sharply amid Stiff Competition for Rapid Delivery

SEOUL, Jan. 11 (Korea Bizwire) — As ‘fast delivery’ competition is flaring up among major retailers, the number of new delivery and logistics startups is increasing with the market demand for them rising at an explosive pace. Given that it’s difficult for retailers to establish their own logistics networks, businesses that deliver goods via motorbikes [...]

Coupang Moves to Cut Losses by Raising Service Charges

Coupang Moves to Cut Losses by Raising Service Charges

SEOUL, Jan. 4 (Korea Bizwire) — South Korean e-commerce giant Coupang Inc. has been focusing on an offensive strategy to bulk up while tolerating losses, but recently began raising service charges as part of efforts to make a strategic shift. The company raised monthly subscription fees for Wow membership from 2,900 won (US$2.43) to 4,990 [...]