Beauty & Fashion Archives | Page 16 of 57 | Be Korea-savvy

Archive by category Beauty & Fashion

K-pop Fever Prompts Luxury Brands to Recruit S. Korean Singers as Brand Ambassadors

K-pop Fever Prompts Luxury Brands to Recruit S. Korean Singers as Brand Ambassadors

SEOUL, Jan. 25 (Korea Bizwire) — The worldwide popularity of K-pop is pushing global luxury brands to reach out to Korean celebrities. Jimin of K-pop super group BTS was recently selected to become Christian Dior’s brand ambassador. Another BTS member J-Hope participated in the Louis Vuitton Men’s Autumn-Winter 2023 Show last Thursday in Paris, France. [...]

‘MZ Generation’ Falls in Love with ‘Gorpcore’ Fashion

‘MZ Generation’ Falls in Love with ‘Gorpcore’ Fashion

SEOUL, Dec. 5 (Korea Bizwire) — As the MZ generation (a Korean term referring to millennials and Generation Z)’s interest in sports and outdoor activities grew during the pandemic period, hiking clothing trends are shifting from crude design and vibrant colors towards a so-called “gorpcore” look. “Gorpcore” is a compound word created by combining the [...]

L’Oreal, Hotel Shilla, Anchor Equity Partners Launch New Skin Care Brand Shihyo

L’Oreal, Hotel Shilla, Anchor Equity Partners Launch New Skin Care Brand Shihyo

SEOUL, Nov. 21 (Korea Bizwire) — French cosmetics giant L’Oreal SA said Monday it has launched a new skin care brand called Shihyo, with Hotel Shilla Co. and Anchor Equity Partners. The announcement comes after the trio announced in June they would co-invest in the launch of a new luxury beauty brand. Shihyo, which means [...]