SEOUL, June 9 (Korea Bizwire) — South Korean gaming industry is gradually reaping the benefits of investing in generative artificial intelligence (AI) research, following the emergence of ChatGPT. NCSOFT Corp. has been expanding its investment to incorporate AI into game production and overall services, extending beyond its previous limited applications in game chat translation and [...]
SEOUL, June 6 (Korea Bizwire) — South Korea’s video game industry, expanding its global reach beyond Asia and into the Western market, is now recognizing the importance of game accessibility for individuals with disabilities. NCSOFT Corp., a major online and mobile game developer, has incorporated new accessibility features into its recently concluded beta testing of [...]
SEOUL, May 3 (Korea Bizwire) — The retail industry is increasingly targeting gaming enthusiasts with marketing strategies focused on popular games. Convenience store E-Mart 24 announced on Tuesday a partnership with Nexon’s flagship game ‘Dungeon & Fighter’ to launch various collaborations. By utilizing intellectual property rights (IP) related to the game, E-Mart 24 aims to [...]
SEOUL, April 28 (Korea Bizwire) — Games inspired by the aesthetics of Japanese anime are no longer just popular among subculture fandom, but are also gaining popularity among mainstream gamers. All 7,000 tickets for the 1.5-anniversary festival of the collectible role-playing game “Blue Archive,” taking place in Goyang, Gyeonggi Province next month, sold out in [...]
SEOUL, April 26 (Korea Bizwire) — Samsung has partnered with Microsoft to create gaming hubs in London and New York, equipped with Samsung smart TVs and gaming monitors at Microsoft Experience Centers. The Samsung Gaming Hub is a streaming gaming platform integration service that allows users to easily enjoy cloud gaming without additional device connections [...]
SEOUL, April 21 (Korea Bizwire) — Most play-to-earn (P2E) games cannot be accessed or downloaded in South Korea due to regulations. However, they still offer support for the Korean language. Netmarble Corp., a major South Korean game developer and publisher, on Wednesday released its blockchain game “Modoo Marble 2: Metaworld” in the global market for [...]
SEOUL, April 17 (Korea Bizwire) — Intellectual property (IP)-related goods that fans can purchase and own are becoming an increasingly important marketing strategy in the South Korean gaming industry. Gaming giant Nexon Co. conducted a strategic investment in local merchandise manufacturer Marppel Corp. to open an official merchandise shopping mall this year. Nexon will utilize [...]
SEOUL, April 7 (Korea Bizwire) — Video game giant NCSOFT Corp. announced that it has filed a civil lawsuit against Kakao Games Corp. and its subsidiary XLGAMES Inc. at the Seoul Central District Court. NCSOFT claimed that Kakao Games’ “ArcheAge WAR,” which was released last month, infringes upon the copyrights of the contents and the [...]
SEOUL, Feb. 8 (Korea Bizwire) — Kakao Games Corp., the gaming unit of South Korean tech giant Kakao Corp., said Wednesday it swung to the red last year due to increased spending involving its investment in a local game developer. Kakao Games logged a net loss of 164.2 billion won (US$130.6 million) on a consolidated [...]
SEOUL, Feb. 7 (Korea Bizwire) — With brakes being put on blockchain-based play-to-earn (P2E) game marketing in the domestic market, South Korean game developers are placing a bigger emphasis on overseas markets. WeMade Co. officially launched its “Mir M” game in the global market last week. The domestic version, without blockchain functionality, was released in [...]