SEOUL, Dec. 28 (Korea Bizwire) – In the rapidly evolving landscape of digital marketing, the KPR Digital Communication Research Institute, a subsidiary of KPR, one of the largest public relations companies in Korea, unveiled its top 10 digital marketing communication trends for 2024. These trends, revealed on December 27, are set to redefine the way businesses [...]
SEOUL, Dec. 26 (Korea Bizwire) – A new policy that allows passengers to reboard Seoul subways within 15 minutes after using the restroom or for other reasons has emerged as the most popular proposal by a Seoul city government official this year. The Seoul Metropolitan Government revealed on December 25 that the proposal topped the ‘Creative [...]
SEOUL, Dec. 25 (Korea Bizwire) – Amid a severe decline in birth rates, the increasing popularity of pet ownership in South Korea is leading to noticeable changes in consumer spending patterns. According to G-Market, a major online retailer, pet stroller sales have, for the first time, surpassed baby stroller sales in the first three quarters [...]
SEOUL, Dec. 25 (Korea Bizwire) –More than 30 years since the Supreme Court of South Korea ruled that allowing non-medical professionals to perform tattoo procedures was illegal, recent lower court rulings have sparked a significant shift. These rulings have declared that cosmetic practices such as eyebrow tattooing, also known as semi-permanent makeup, are not illegal. [...]
SEOUL, Dec. 25 (Korea Bizwire) –After a temporary setback due to the COVID-19 pandemic, South Korea’s department store culture centers, which have flourished for 40 years since the mid-1980s, are witnessing a resurgence in popularity. The three major department store chains in South Korea – Lotte, Shinsegae, and Hyundai – are not only expanding their [...]
SEOUL, Dec. 25 (Korea Bizwire) – In response to a downward trend in traditional TV viewership, South Korea’s IPTV industry is shifting towards highly personalized Artificial Intelligence (AI)-driven services. One particularly notable strategy involves integrating content and shopping, allowing viewers to immediately purchase products featured on-screen. SK Broadband has transformed its existing B tv into [...]
SEOUL, Dec. 24 (Korea Bizwire) –As end-of-year celebrations and gatherings increase, South Korean liquor companies are opening a series of pop-up stores to capture consumers’ attention. Focusing on the MZ generation (those born in the early 1980s to early 2000s), these stores are enhancing marketing efforts by offering a range of merchandise and hosting cocktail [...]
SEOUL, Dec. 21 (Korea Bizwire) – In July, a man in his 60s tragically ended the life of his wife, whom he had dedicated over three years to caring for in Seoul. The man had given up his job to provide support to his wife, who suffered from a rare disease. He explained to the police, [...]
SEJONG, Dec. 21 (Korea Bizwire) – A recent study has revealed a significant degree of residential segregation in Seoul, characterized by distinct divisions between high-priced and low-priced housing areas. The Korea Research Institute for Human Settlements released these findings in its report titled ‘Residential Segregation by Housing Prices and Policy Implications,’ which utilized publicly announced housing [...]
SEOUL, Dec. 19 (Korea Bizwire) – The number of foreigners employed in Korea has reached an unprecedented level, with the majority earning between 2 million and 3 million won per month. Thanks to the minimum wage law, salaries have consistently risen each year, and one in three foreign workers now earns more than 3 million won. [...]