Consumer Insights & Behavior Archives | Page 18 of 37 | Be Korea-savvy

Archive by category Consumer Insights & Behavior

Shinsegae Department Store’s “Sweet Park” Draws 100,000 Visitors on Opening Weekend

Shinsegae Department Store’s “Sweet Park” Draws 100,000 Visitors on Opening Weekend

SEOUL, Feb. 20 (Korea Bizwire) –Shinsegae Department Store’s newly opened dessert specialty zone, “Sweet Park,” at its Gangnam branch, has become a sensation, attracting 100,000 visitors during its first weekend alone. Since its launch on February 15, dessert sales at the Gangnam branch surged by 204% compared to the same period last year, from February [...]

South Korea Ramps Up Response as Chinese E-Commerce Giants Make Inroads

South Korea Ramps Up Response as Chinese E-Commerce Giants Make Inroads

SEOUL, Feb. 16 (Korea Bizwire) – The rapid penetration of Chinese e-commerce platforms like AliExpress and Temu, known for their ultra-low-priced products, into the South Korean market has prompted the government to take action. Concerns are growing that the domestic market for everyday consumer goods, including household items and clothing, could become dominated by “Made in [...]

Samsung Study Reveals Europeans Spend 86% of Household Work Time Worrying About Chores

Samsung Study Reveals Europeans Spend 86% of Household Work Time Worrying About Chores

SEOUL, Feb. 16 (Korea Bizwire) – A recent study conducted by Samsung Electronics highlights the significant amount of time Europeans spend contemplating household tasks, amounting to approximately 86% of the actual time dedicated to performing these chores. The survey, which involved 6,066 participants from countries including the U.K., France, Germany, Spain, Italy, and Poland, revealed that [...]

Study Finds High Social Media Use Linked to Negative Body Image in Elementary School Students

Study Finds High Social Media Use Linked to Negative Body Image in Elementary School Students

SEOUL, Feb. 13 (Korea Bizwire) – The results of a recent study indicate that elementary students who frequently use social media platforms like Facebook and KakaoTalk tend to have a more negative perception of their bodies. Published in the latest edition of the “Health and Social Welfare Review” by the Korea Institute for Health and Social [...]

Shinsegae Centum City Expands Vegan Cosmetics Offerings Amid Rising Consumer Demand

Shinsegae Centum City Expands Vegan Cosmetics Offerings Amid Rising Consumer Demand

BUSAN, Feb. 13 (Korea Bizwire) – Shinsegae Centum City has announced a gradual expansion of its vegan cosmetics line, signaling a shift towards more environmentally friendly and ethical consumer choices. The department store recently inaugurated an Hourglass store on February 1, adding to its growing list of eco-friendly and vegan brands such as Dear Dahlia, Urban [...]

Report: Surge in Social Media Use, Decline in Reading Among 20-Year-Olds Over Past Decade

Report: Surge in Social Media Use, Decline in Reading Among 20-Year-Olds Over Past Decade

SEOUL, Feb. 12 (Korea Bizwire) – Twenty-year-olds spend much more time on social media now than the same age group a decade ago, whereas their monthly reading time declined, a report showed Monday. The Korean Educational Development Institute surveyed 5,705 people who turned 20 in 2021, and about 23 percent of them said they use [...]

Microsoft Surpasses Tesla as Top Overseas Stock Gifted by South Korean Investors Amid Tech Sector Surge

Microsoft Surpasses Tesla as Top Overseas Stock Gifted by South Korean Investors Amid Tech Sector Surge

SEOUL, Feb. 12 (Korea Bizwire) –Amidst strong performance in the technology sector that has propelled the U.S. stock market to new heights, Microsoft has emerged as the most popular overseas stock gifted by South Korean investors since the beginning of this year. According to an analysis by KB Securities, Microsoft topped the list of most [...]

Outlets Boost VIP Marketing to Attract Big Spenders Amid Economic Downturn

Outlets Boost VIP Marketing to Attract Big Spenders Amid Economic Downturn

SEOUL, Feb. 11 (Korea Bizwire) – Despite a general tightening of consumer spending due to a nation-wide economic slowdown, outlet stores are ramping up their VIP marketing efforts to draw in big spenders. Unlike department stores where achieving the highest VIP status can require annual spending of over 150 million won, outlets offer VIP tiers [...]

Pharmaceutical Industry Embraces Character Marketing to Soften Image and Engage Younger Audiences

Pharmaceutical Industry Embraces Character Marketing to Soften Image and Engage Younger Audiences

SEOUL, Feb. 11 (Korea Bizwire) –The pharmaceutical sector is making a strategic shift towards character marketing, breaking away from its traditionally rigid image to appeal to a broader demographic, including the younger generation. Historically, character marketing in the pharmaceutical industry was primarily limited to children’s medications. However, recent trends indicate an expansion towards engaging younger [...]

South Korea’s 30-Somethings Lead in Digital News Engagement, Survey Finds

South Korea’s 30-Somethings Lead in Digital News Engagement, Survey Finds

SEOUL, Feb. 10 (Korea Bizwire) –A recent survey conducted by the Korea Press Foundation has shed light on the digital news consumption habits of South Koreans, revealing that individuals in their 30s are the most active in commenting on internet news articles. The 2023 Media Audience Survey, which polled 5,000 adults nationwide aged 19 and [...]