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Archive by category Consumer Insights & Behavior

Over Half of Elderly in South Korea Struggle with Installing or Deleting Apps on Smartphones, Study Finds

Over Half of Elderly in South Korea Struggle with Installing or Deleting Apps on Smartphones, Study Finds

SEOUL, Jan. 17 (Korea Bizwire) — A recent study has revealed that while most seniors aged 65 to 79 in South Korea use smartphones, over half of them are unable to install or delete applications (apps) by themselves. The research, conducted by a team from the Department of Geriatric Medicine and the Department of Family Medicine at [...]

South Korean Pharmaceutical Companies Eye ‘Medifood’ as a New Growth Engine Amid Aging Society

South Korean Pharmaceutical Companies Eye ‘Medifood’ as a New Growth Engine Amid Aging Society

SEOUL, Jan. 15 (Korea Bizwire) — As South Korea grapples with an aging population, pharmaceutical companies are increasingly looking at ‘medifood’ as a potential new growth area. Medifood, also known as ‘food for special medical purposes,’ includes beverages and meals specially designed for the elderly or others who require particular nutritional care due to health reasons. On [...]

Zigzag Platform Reveals Average of 3.4 Days from Search to Purchase in User Shopping Habits

Zigzag Platform Reveals Average of 3.4 Days from Search to Purchase in User Shopping Habits

SEOUL, Jan. 12 (Korea Bizwire) – KakaoStyle’s fashion commerce platform, Zigzag, announced on January 11 that an analysis of last year’s search and purchase data revealed that customers take an average of 3.4 days from searching for a product to making a purchase.  Breaking down the data by category, the beauty sector showed the shortest duration, [...]

Korean Dining Industry Embraces ‘Shop-in-Shop’ Concept to Enrich Customer Experience

Korean Dining Industry Embraces ‘Shop-in-Shop’ Concept to Enrich Customer Experience

SEOUL, Jan. 9 (Korea Bizwire) – The Korean dining industry is increasingly adopting the ‘shop-in-shop’ concept, offering a win-win strategy that attracts attention. This approach allows businesses to enhance brand recognition through specialized stores while providing customers the convenience of exploring a variety of items in one location.  According to industry reports from January 8, Lotte [...]

Korean Retail Giants Bet on Experiential Shopping to Woo Customers

Korean Retail Giants Bet on Experiential Shopping to Woo Customers

SEOUL, Jan. 8 (Korea Bizwire) –In a bold move to overcome fierce economic headwinds, department stores and large supermarkets in South Korea are focusing on improving their offline presence, increasing experiential content in their stores to prolong customer visits and boost sales. According to industry insiders, the strategy to encourage longer stays aims to transform [...]

Half of South Koreans Interested in Purchasing an Autonomous Vehicle, Survey Finds

Half of South Koreans Interested in Purchasing an Autonomous Vehicle, Survey Finds

SEOUL, Jan. 8 (Korea Bizwire) –A recent survey has revealed that nearly half of South Koreans are open to purchasing autonomous vehicles in the future, with younger generations showing less resistance to self-driving technology.   The survey, conducted by the Korea Automobile and Mobility Association (KAMA) using the Embrain platform, involved 3,000 individuals aged 14 [...]

South Korea’s MZ Generation Embraces Frugality as High Inflation Persists

South Korea’s MZ Generation Embraces Frugality as High Inflation Persists

SEOUL, Jan. 5 (Korea Bizwire) – As the new year dawns, persisting high inflation continues to impact South Korea’s MZ generation (Millennials and Generation Z), prompting them to find various ways to tighten their belts. These younger generations are not only increasing their income through ‘side hustles’ or frugal financial planning but are also looking for [...]

Starbucks Korea to Open First Pet-Friendly Store in Guri

Starbucks Korea to Open First Pet-Friendly Store in Guri

SEOUL, Jan. 4 (Korea Bizwire) – Starbucks Korea has announced the opening of its first pet-friendly store in Guri, Gyeonggi Province, set to welcome customers on January 5. The Guri Galmae DT store, located in Galmae-dong, is the first Starbucks in the country to feature a designated space for customers to relax with their pets. In [...]

SK Telecom Launches ‘ZEM Phone Pokémon Edition 2′ for Children

SK Telecom Launches ‘ZEM Phone Pokémon Edition 2′ for Children

SEOUL, Jan. 4 (Korea Bizwire) – SK Telecom announced on January 4 the release of its new child-friendly LTE smartphone, the ‘ZEM Phone Pokémon Edition 2′. This device is tailored to the needs and safety of young users. The smartphone features a 5.8-inch high-definition (HD) Plus display and is equipped with a 3,350mAh battery. It [...]

Seoul or Osaka? Japanese-Styled Shops Flourish, Sparking Debate

Seoul or Osaka? Japanese-Styled Shops Flourish, Sparking Debate

SEOUL, Jan. 3 (Korea Bizwire) – Along Seoul’s ‘Yongridan-gil’, a stretch of road between Sinyongsan and Samgakji stations, an office worker referred to only as Kim (28) takes photos with friends against a backdrop of stores decorated in Japanese style. “You can’t tell if this is Seoul, Tokyo, or Osaka. People might think I’m in Japan [...]