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Meal Kits Remain Popular as Consumers Seek Convenience

Meal Kits Remain Popular as Consumers Seek Convenience

SEOUL, May 1 (Korea Bizwire) — Driven by the impact of the pandemic, which has reduced the number of people dining out, meal kit products remain popular, highlighting the increasing preference for convenience in preparing meals among consumers. According to a survey conducted by pollster Embrain Trend Monitor of 1,000 people aged 19-59 who prepare [...]

Generation MZ Drives Shift in Alcohol Consumption Trends

Generation MZ Drives Shift in Alcohol Consumption Trends

SEOUL, April 25 (Korea Bizwire) – In recent years, a new trend has emerged among the younger generation of South Korea: the love for “ajae-sul,” or “old-timer’s favorites,” whiskey. This phenomenon is particularly popular among members of Generation MZ, those born between 1980 and 2000, who have now become the primary consumer segment in the [...]

Car Sales Jump After Appearing in Films and Dramas

Car Sales Jump After Appearing in Films and Dramas

SEOUL, April 24 (Korea Bizwire) — The pandemic has boosted the consumption of video content such as films and TV series, and the cars that appear in these videos are gaining popularity. Netflix’s new Korean crime action series “Kill Boksoon” is notable for featuring the main character’s Mercedes-Benz G-Class. The four-wheel-drive vehicle is unique for [...]

Demand for Zero-calorie, Sugar-free Drinks Remains Strong

Demand for Zero-calorie, Sugar-free Drinks Remains Strong

SEOUL, April 24 (Korea Bizwire) — The demand for zero-calorie beverages and sugar-free options remains strong in South Korea. Convenience store chain Emart24 reported a 70 percent increase in first-quarter sales of zero-calorie drinks compared to the previous year. Last year, Emart24′s zero-calorie beverage sales grew by 78 percent year-on-year, with an average annual growth [...]

Game Companies in Seoul Organize Offline Concerts Featuring Popular Game Soundtracks

Game Companies in Seoul Organize Offline Concerts Featuring Popular Game Soundtracks

SEOUL, April 20 (Korea Bizwire) — Game companies in Seoul are organizing offline concerts featuring their game soundtracks, where fans can enjoy orchestral and band performances of their favorite games. Nexon and Gravity are among the companies hosting such concerts. Ticket sales have already begun for the “Tales Weaver The Orchestra” concert, which will feature [...]

Shinsegae Food to Launch 100% Plant-Based Burger at No Brand Burger Stores

Shinsegae Food to Launch 100% Plant-Based Burger at No Brand Burger Stores

SEOUL, April 19 (Korea Bizwire) —Shinsegae Food plans to launch a 100% plant-based burger named the “Better Burger” next month at its No Brand Burger stores. The burger will use alternative meat, cheese, and buns made from plant-based proteins, including soybeans and cashew nuts, without using animal ingredients such as milk and eggs. Shinsegae will [...]