Going Dry? Doesn’t Matter Why. Heineken® 0.0′s New Campaign Says Alcohol-Free Should Be Reason-Free
Heineken® 0.0 commissions new anthropological study, revealing going alcohol-free can still raise eyebrows – especially among Gen Zers AMSTERDAM, Jan. 02, 2025 (Korea Bizwire) – People’s drinking habits are changing, so do we still need abstinence months like ‘Dry January’ and ‘Sober October’ in the diary to choose non-alcoholic options? New research from Heineken® and [...]










