Axiata, Adknowledge Form Venture to Tap Asia’s Lucrative Digital Advertising as Ad Spending Rises, Viewership Pattern Changes
SINGAPORE, Jan. 18 (Korea Bizwire) – Adknowledge, Inc., a leading U.S.-based advertising technology company, has entered into a strategic alliance with Axiata Digital Advertising, a subsidiary of telecom giant Axiata Group Berhad (axiata.com), one of Asia’s largest telecommunications companies. The venture, Adknowledge Asia Pacific Pte Ltd. (adknowledgeasia.com), boosts Adknowledge’s expansion plans in the Asia Pacific [...]