alcoholic beverage Archives

Young Koreans Driving Changes in Convenience Store Alcoholic Beverage Sales

SEOUL, Oct. 18 (Korea Bizwire) — As people in their 20s and 30s, who value special experiences, emerge as the main consumer group for the alcoholic beverage market, brand-new beverages with differentiated value such as distilled soju and beer from craft breweries are rising to the top of sales rankings. Convenience store chain GS25 analyzed [...]

As Pandemic Wipes Out Gatherings, Alcohol Industry Sets Eyes on At-home Drinkers

SEOUL, Jan. 28 (Korea Bizwire) — With gathering restrictions and business curfews in place throughout the pandemic, the alcoholic beverage industry, among other hospitality-related sectors, has faced setbacks from the protracted coronavirus crisis. But on the back of the shifting drinking culture, such as the growing trend of at-home solo drinking and home parties, and [...]