Prophet Works with Alimama to Redefine Brand Building for China’s Digital Age

SHANGHAI, CHINA, Aug. 10 (Korea Bizwire) - Global brand and marketing consultancy Prophet today announced it has collaborated with Alimama, the marketing technology platform of Alibaba Group, to build a new model to transform brand building in China. The Brand META Model helps companies take advantage of the unique consumer dynamics and digital ecosystem of the Chinese market to fuel [...]