Apeach Archives | Be Korea-savvy

Kakao Friends’ Apeach Chosen as S. Korea’s New Tourism Ambassador

SEOUL, Mar. 6 (Korea Bizwire) – The Korean Tourism Organization announced its plans on Tuesday to designate ‘Apeach’, a character from Kakao Friends, as its new ‘tourism ambassador’. Apeach will participate in various promotional events in Japan to attract Japanese tourists, with the goal of attracting 3.2 million visitors to South Korea. Ever since Kakao Friends first [...]

Kakao Emoji Purchases Driven by Recognition and Uniqueness

SEOUL, Sept. 18 (Korea Bizwire) – Almost 30 million emoji sales later, we have some insight into why the Kakao Friends emoji characters are so popular. On September 17, an analysis into the popularity of the beloved emojis by professor Kim Jun Su from Hannam University found a correlation between purchase intent and factors like [...]