Hotels and Department Stores Embrace ‘Art Marketing’ to Enrich Customer Experience

SEOUL, May 5 (Korea Bizwire) —  South Korea’s leading hotels and department stores are turning to art-driven strategies to attract affluent, experience-seeking customers, elevating their venues from commercial spaces to immersive cultural destinations. With the rise of “art marketing,” retailers are integrating curated exhibitions, docent-led tours, and gallery partnerships into their business models. This trend is [...]