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S. Korea’s Beer Imports Hit Record High in 2015

S. Korea’s Beer Imports Hit Record High in 2015

SEOUL, March 30 (Korea Bizwire) – South Korea imported a record amount of beer last year as more consumers preferred various flavors beyond the lager-dominated domestic brands and discount stores offer aggressive price promotions, data showed Wednesday. Inbound shipments of beer reached 170,919 tons worth US$142 million in 2015, up 27 percent from a year [...]

“Made in Germany” Tops in Korean Import Beer Market

“Made in Germany” Tops in Korean Import Beer Market

SEOUL, July 24 (Korea Bizwire) –  The brand power of “Germany” is dominating not only South Korea’s luxury automobile market, but one of the nation’s most favorite liquor sectors: import beer. Just like the German national soccer team which managed to grab the championship of the 2014 Brazil World Cup in 24 years after the 1990 World Cup, German beer secured [...]