SEOUL, Nov. 7 (Korea Bizwire) — Japanese beer brands and Uniqlo, major companies affected by the boycott movement in South Korea, are taking desperate measures for survival. Lotte Asahi Liquor Co, the official importer of Asahi beer, has lowered beer prices by 30 percent. Sapporo beer importer M’s Beverage also lowered prices for its beer [...]
SEOUL, April 8 (Korea Bizwire) – The Chinese beer Tsingtao has emerged as the No. 1 import brand in South Korea at a leading supermarket chain, industry data showed Friday, amid the rising popularity of Chinese cuisine in the country. According to the data compiled by E-Mart, Tsingtao outpaced other rivals in sales over the January-March [...]
SEOUL, March 30 (Korea Bizwire) – South Korea imported a record amount of beer last year as more consumers preferred various flavors beyond the lager-dominated domestic brands and discount stores offer aggressive price promotions, data showed Wednesday. Inbound shipments of beer reached 170,919 tons worth US$142 million in 2015, up 27 percent from a year [...]
SEOUL, July 24 (Korea Bizwire) – The brand power of “Germany” is dominating not only South Korea’s luxury automobile market, but one of the nation’s most favorite liquor sectors: import beer. Just like the German national soccer team which managed to grab the championship of the 2014 Brazil World Cup in 24 years after the 1990 World Cup, German beer secured [...]