Asia's e-commerce market Archives

KOTRA: “Chinese Consumers More Concerned about Product Authenticity than Price”

SEOUL, June 27 (Korea Bizwire) – Chinese consumers, particularly women in their twenties and thirties who make direct online purchases, tend to prefer authentic products manufactured abroad. The Korea Trade-Investment Promotion Agency (KOTRA) released a report entitled “China’s International E-Commerce Trends and Our Market Expansion Strategy” on Sunday, June 26. China’s e-commerce market is growing rapidly, [...]

“How to Overcome Challenges in Asia’s Vast E-Commerce Market”…NTT Com Survey

SEOUL, July 16 (Korea Bizwire) – A recent survey revealed that more than 80 percent of global online e-commerce vendors have plans for expansion in Asia for the next 12 months but most respondents (99%) said they face obstacles in gaining a firm foothold in the Chinese market. According to a report “Breaking into the e-Commerce Market [...]