McKinsey & Company’s Global B2B Pulse Reveals the New Growth Equation

NEW YORK and LONDON, Feb. 23 (Korea Bizwire) – McKinsey & Company’s latest Global B2B Pulse shows that after two years of nearly nonstop business disruption, the consumerization of B2B commerce has arrived as companies flex their omnichannel muscle to move at the speed of their customers. B2B customers are adopting buying habits from the B2C space, rewarding personalization [...]