backdoor advertising Archives

S. Korea to Ban ‘Backdoor Online Advertising’ on Social Media

SEOUL, Aug. 31 (Korea Bizwire) — South Korea’s antitrust regulator said Monday that it will ban social media influencers from promoting a new product or service on their online platforms without disclosing their business ties with corporate sponsors. The Fair Trade Commission said its revised advertising guidelines will require influencers on social media platforms, such [...]

S. Korea to Ban ‘Backdoor Online Advertising’ from Sept.

SEOUL, Aug. 12 (Korea Bizwire) — South Korea will ban social media influencers from pitching a new product or service on their online platforms without disclosing their business ties with corporate sponsors, officials said Wednesday. The move comes amid controversy over some famous social media influencers’ involvement in the shady practice called “backdoor online advertising.” [...]