Mobile Engagement Study Reveals Moments-based Advertising Increases Purchase Intent

NEW YORK, June 16, 2014 (Korea Bizwire)–Kiip, in conjunction with the IPG Media Lab, a division of IPG Mediabrands, today announced the results of the industry’s first comprehensive moments-based advertising effectiveness study. Chad Stoller, managing partner IPG Media Lab, and Brian Wong, Kiip CEO and co-founder, first unveiled at the Cannes Lions International Festival of [...]