beauty industry Archives | Be Korea-savvy
Beauty Industry Suffering from Abuse by Influencers

Beauty Industry Suffering from Abuse by Influencers

SEOUL, Jul. 5 (Korea Bizwire) – Influencers, or celebrities on social networks, are rising as marketing leaders for the beauty industry, thanks to their massive popularity among the younger demographics. However, they also come with a series of side effects that serve as threats against the industry. “We signed a promotion contract with a popular [...]

One-brand Cosmetics Shops Struggle to Survive Amid Economic Downturn

One-brand Cosmetics Shops Struggle to Survive Amid Economic Downturn

SEOUL, Jun. 17 (Korea Bizwire) — Cosmetics shops in South Korea that have been leading the K-beauty industry over the last 15 years are facing a harsh financial reckoning due to excessive competition and plunging Chinese demand. Cosmetics shops, after reaching a market size of 2.8 trillion won (US$2.3 billion) in 2016, have been on [...]

Cosmetic Brand “Lush” to Hold Event to Raise Awareness on Animal Testing

Cosmetic Brand “Lush” to Hold Event to Raise Awareness on Animal Testing

SEOUL, Korea, Nov 15 (Korea Bizwire) – As more and more people raise their awareness on animal experimentation, cosmetic companies worldwide are responding to the call for more ethical consumption of cosmetics without involving animals in any form. On upcoming November 16, Lush Retail, the British cosmetic purveyor famous for fresh handmade cosmetics, will hold the first [...]