SEOUL, Nov. 7 (Korea Bizwire) – South Korea’s beer industry is witnessing a significant shift in packaging as major breweries embrace clear bottles, marking a departure from traditional colored glass containers. The trend began in 2021 when Oriental Brewery (OB) introduced the country’s first domestically produced beer in clear bottles with its Cass Fresh brand. The [...]
SEOUL, Nov. 27 (Korea Bizwire) – With the spread of the COVID-19 pandemic preventing people from enjoying get-togethers and socializing in general, the South Korean beer market is undergoing a dramatic change. In a nutshell, the sales volume of beer for home consumption now exceeds that of beer selling at bars and restaurants. “For our products, traditionally, [...]
SEOUL, May 13 (Korea Bizwire) — Local beer is steadily being sidelined by imports as distributors are focusing on importing foreign brands that can potentially threaten South Korea’s production base, industry observers here said Sunday. Market insiders said that South Korean distributors are currently competing with each other to secure rights to import foreign beer [...]