‘Bellygom Matchland’ Marks Lotte Home Shopping’s Bold Move into Mobile Gaming

SEOUL, Jan. 16  (Korea Bizwire) — Lotte Home Shopping has officially launched its mobile game “Bellygom Matchland” in South Korea, accelerating its efforts to diversify its character intellectual property (IP) business. Announced on January 16, 2025, this move marks the company’s expansion into the gaming sector, becoming the first retailer in the industry to release a [...]