Bombardier Unveils Bold New Brand Identity Worldwide as Company Soars Toward an Ambitious Future

A new logo celebrates the company’s successful shift toward pure-play business aviation. The symbol itself, the Bombardier Mach, features the silhouette of an aircraft breaking the sound barrier, while the strokes of wind over a wing reference the company’s heritage The employee value proposition “where heart meets mastery” focuses on Bombardier’s talented people, celebrating the [...]