U.S. K-Pop Fans Drive Strong Album Sales but Lag in Concert Attendance, Billboard Survey Finds

SEOUL, Aug. 7 (Korea Bizwire) — A recent Billboard survey reveals that while a significant share of U.S.-based K-pop fans are spending heavily on albums and merchandise, far fewer are attending live concerts—a disconnect shaped largely by geography and cost. According to the report titled “K-POP Fandom in the U.S.”, 41% of American K-pop fans spend [...]