brand awareness Archives | Be Korea-savvy
Along with Google and Amazon, Samsung Chosen as Top 3 ‘Dynamic Brands’

Along with Google and Amazon, Samsung Chosen as Top 3 ‘Dynamic Brands’

SEOUL, June 26 (Korea Bizwire) – Samsung Electronics Co. of South Korea has been named one of the top-three “dynamic” companies, along with Google and Amazon, a U.S. marketing firm’s survey showed Sunday. IPG Mediabrands, the media holding arm of the New York-based Interpublic Group, has created a new brand measure, called a “dynamic score,” [...]