Marriage of Art and Subtle Brand Marketing a Success for Both Artists and Companies

SEOUL, Oct. 31 (Korea Bizwire) – It’s not uncommon to see celebrities appearing in ads, hawking a multinational company’s latest hair gel or next-generation vacuum cleaner, especially in South Korea, where those in the public eye are seen in advertisements for virtually anything with financial value. In a saturated market of public figure-endorsed product advertisements, [...]