NEW YORK, NY, Jan. 24 (Korea Bizwire) – INVNT, the global live brand storytelling agency™, has bolstered its offering with the launch of HEVĒ, a collaboration agency dedicated to crafting ‘Performance Content’ that is narrative-led, innovation-inspired, data-fueled and designed to deliver higher levels of engagement and value for its partners. Two-time Emmy and three-time Webby award [...]
NEW YORK, NY, Jan. 21 (Korea Bizwire) – INVNT, the global live brand storytelling agency™, today announces the opening of its second office in the APAC region – and eighth office globally – located in the thriving creative hub of Singapore. The move comes as the agency, which made its foray into the APAC region in [...]
SEOUL, Aug. 13 (Korea Bizwire) — An advertisement video for South Korea’s No. 1 carmaker, Hyundai Motor Co., has drawn a record 215 million views on YouTube, according to an ad agency Monday. The video was produced by Innocean Worldwide Inc. to celebrate the 20th anniversary of the South Korean automaker’s inroads into the Indian [...]
SEOUL, July 19 (Korea Bizwire) – LG Electronics decided to take the “Optimus” name out of its high-priced premium smartphone models. Used for more than three years since the launch of the “Optimus Q” smartphone in May 2010, the Optimus brand will be relegated to low- and medium-priced models. LG Electronics announced on July 18 [...]