Cannes Lions International Festival of Creativity Archives

LINE’s Thai Commercial “Closer” Claims Bronze Award at the 61st Cannes Lions International Festival of Creativity

Tokyo, Japan, Jun. 24 (Korea Bizwire) – LINE Corporation, owner and operator of the free call and messaging app LINE, announced that Closer, a television commercial aired in Thailand, received a bronze award at the 61st Cannes Lions International Festival of Creativity. Cannes Lions International Festival of Creativity is the largest advertising festival in the [...]

Mobile Engagement Study Reveals Moments-based Advertising Increases Purchase Intent

NEW YORK, June 16, 2014 (Korea Bizwire)–Kiip, in conjunction with the IPG Media Lab, a division of IPG Mediabrands, today announced the results of the industry’s first comprehensive moments-based advertising effectiveness study. Chad Stoller, managing partner IPG Media Lab, and Brian Wong, Kiip CEO and co-founder, first unveiled at the Cannes Lions International Festival of [...]