Characters Archives | Be Korea-savvy
Commercial Banks Develop Their Own Characters to Attract Customers

Commercial Banks Develop Their Own Characters to Attract Customers

SEOUL, June 2 (Korea Bizwire) — South Korean financial companies are beefing up efforts to foster their own characters based on judgment that they would help attract more customers. Among the characters that are famous in the banking industry is Shinhan Bank’s polar bear “SOL,” designed based on the motif of the Little Bear that [...]

Summing Up Fashion 2015 :  IoT, Characters and Nostalgia

Summing Up Fashion 2015 : IoT, Characters and Nostalgia

SEOUL, Dec.30 (Korea Bizwire) – The most noticeable trend in the fashion apparel industry was the increase in consumers who value the experience accrued as an important part of fashion, of Internet of Things (IoT), and of character items pertaining to their historical nostalgia. According to the ‘2015 Fashion Issues and 2016 Fashion Trend Prospect’ [...]