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Samsung Electronics to Wash Its Hands of Overseas Sports Marketing

Samsung Electronics to Wash Its Hands of Overseas Sports Marketing

SEOUL, Oct. 6 (Korea Bizwire) — Samsung Electronics is tightening its belt in response to the disappointing financial results of late. One of the most visible decisions is the non-renewal of the uniform sponsorship it has maintained with London’s Chelsea Football Club for eight years. This follows an announcement that it would cut back on spending limits [...]