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CleverTap Gears Up for the Next Stage of Growth, Focuses on Maximizing Customer Lifetime Value for Businesses

MOUNTAIN VIEW, Calif. and MUMBAI, India, Aug. 10 (Korea Bizwire) — In light of the ever-evolving demands of the market, today CleverTap, the all-in-one engagement platform, marked a strategic redirection towards focusing on helping businesses maximize customer lifetime value (CLV). As businesses start focusing on sustainable growth and long-term profitability, understanding the potential of CLV [...]

CleverTap Appoints Anand Venkatraman as Chief Operating Officer

MOUNTAIN VIEW, CALIF./MUMBAI, INDIA, April 25 (Korea Bizwire) – CleverTap, the world’s leading retention cloud, announced the appointment of Anand Venkatraman as the Chief Operating Officer. Anand has over two decades of experience in building and scaling global teams and P&Ls across various sales motions. He joins from Freshworks where he led the fast-growing Asia Pacific [...]

Style Theory Triples Subscription Sign-ups with CleverTap’s Personalized Customer Engagement Platform

SINGAPORE, Nov. 7 (Korea Bizwire) - CleverTap, the leading AI-powered customer lifecycle, and user retention platform, today announced that online fashion leader Style Theory has realized a 3x increase in subscriber conversions since deploying CleverTap. Founded in 2016 by Chris Halim and Raena Lim, Style Theory is Southeast Asia’s largest fashion rental subscription platform with over 30,000 [...]

CleverTap Mobile Marketing Solution is the First to Market to Make an Entry into Psychographic Segmentation, Powered by Machine Learning

SAN FRANCISCO, Jul. 4 (Korea Bizwire) — The leading mobile marketing platform, CleverTap, today announced its entry into the field of psychographic segmentation that sets a new standard for segmenting mobile app users. Psychographic segmentation is an industry-first machine learning capability that sits at the cornerstone of what CleverTap does – help growth marketers deliver [...]

CleverTap Enables Marketers to Optimize Customer Engagement with the Most Advanced Automated Segmentation Suite

SAN FRANCISCO, Jun. 12 (Korea Bizwire) — The leading mobile marketing platform, CleverTap, today announced their powerful suite of Discovery Tools, based on automated user segmentation. These tools enable mobile marketers to quickly unearth customer insights and accelerate ROI on their marketing strategies. CleverTap’s Discovery Tools are already being leveraged by enterprise customers to build [...]