In South Korea’s Heartland, Cuddly Mascots Drive Tourism and Commerce
CHEONGJU, Dec. 26 (Korea Bizwire) — In the city of Jecheon, South Korea, two chubby-cheeked characters with snow-white skin and beaming smiles have captured the public’s imagination. Meet “Je-je” and “Cheon-cheon,” the official mascots whose charm has evolved from initial skepticism to beloved civic symbols. When first introduced four years ago, some likened the rotund pair [...]