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The Top Reason U.S. Consumers Unsubscribe from email is Because They Get Too Many emails in General, Cited by 26% of Consumers

JACKSONVILLE, Fla., Apr. 4 (Korea Bizwire) – MarketingSherpa asked 1,200 U.S. consumers, “Why do you unsubscribe from the email lists of companies with which you are satisfied? Select all that apply,” and it asked another group of 1,200 the same question about companies with which they are unsatisfied. In previously released data, MarketingSherpa discovered that a satisfied customer is [...]

Millennials are 56 Percent More Likely to Discover Marketing Content on Social Networks

WAKEFIELD, Mass., Mar 20, 2014 (Korea Bizwire) – The average Millennial checks their smartphone 45 times a day, and is 56 percent more likely to discover brand content on social networks than via search engine or traditional email, according to a new study by SDL (SDL.L). The study was conducted as part of a new SDL [...]

How to Keep Badly Behaving Customers at Bay

SEOUL, Korea, Oct 07 (Korea Bizwire) – “I love you, dear customer!”The 114 Directory Assistance operators have begun saying these greetings since 2007. Some customers responded to this rather unfamiliar salutation, “She loves me? That’s kind of awkward.” But some others took this more positively, “I could feel the effort to get closer to customers” [...]