Male Cosmetics Brands Focus on Generation Z

SEOUL, Sept. 12 (Korea Bizwire) — Male cosmetics brands are focusing on communicating with Generation Z men, who will become power buyers in a few years. AmorePacific Corp., the nation’s No. 1 cosmetics company which launched its men’s makeup brand BeREADY on Friday, has been working hard to generate Generation Z fandom from the very [...]