Digieco Archives | Be Korea-savvy

Mobile Ad Spending Skyrockets in S. Korea

SEOUL, Dec. 9 (Korea Bizwire) – Despite a sluggish domestic economy, mobile advertising has rapidly grown in South Korea thanks to widespread usage of smartphones and advanced mobile platform, data showed Wednesday. Once regarded as uncharted territory, mobile ad spending is estimated at 940 billion won (US$798.3 million) this year, soaring about 1,800 times since [...]

Korea Ranks 4th in Smartphone Penetration Rate

SEOUL, July 8 (Korea Bizwire) – Nearly 4 in 5 people in South Korea own a smartphone, making it the country with the fourth-highest smartphone penetration rate in the world, industry data showed Wednesday. Asia’s fourth-largest economy saw its smartphone penetration rate reach 83 percent as of end-March, according to the data compiled by Digieco, [...]