New Research Finds Consumers are 35x More Likely to Open Mobile Messages than Emails

STOCKHOLM, Sweden/SEATTLE, USA, Nov. 14 (Korea Bizwire) – Consumers welcome many types of personalized mobile messages from businesses, and they are 35x more likely to open mobile messages than emails, reports a new global study from Sinch. Despite this, businesses have been slow to provide the type of high-value, real-time messaging that consumers prefer most. [...]