How to Encourage Consumers to Open Their Wallets…Lectures on Emotional Marketing

SEOUL, Korea, Oct 21 (Korea Bizwire) – Late last year LG Electronics Netherlands released a YouTube commercial “So Real It’s Scary” about its IPS monitor and succeeded in logging in 16 million clicks. The video showed scenes in which LG technicians installed displays on the bottom of an elevator and passengers afterward were panicked to [...]