Consumer Demand for Personalisation and Tech Advances Drives Innovation in Entertainment and Media Industry

LONDON, Jun. 4 (Korea Bizwire) — Now it’s getting personal. According to PwC’s Global Entertainment & Media Outlook 2019–2023, consumers are embracing the expanding opportunities to enjoy media experiences tailored to their needs, and companies are designing offerings and business models to revolve around those personal preferences. In a fundamental shift, they’re leveraging data and [...]