faceshop Archives | Be Korea-savvy

‘K Beauty’ Aiming for the Middle East

SEOUL, Dec.22 (Korea Bizwire) – Korean cosmetics brands are making a push to enter the Middle-Eastern market. Korean companies are focused on the fact that even though Middle-Eastern women seem to be far from makeup as they typically wear a hijab, they have an urge to express themselves through eye makeup, and have a high [...]

Suzy Suggests How to Make A Dewy and Bouncy “Heart Face”

SEOUL, Korea, Sep 03 (Korea Bizwire) – Suzy from Miss A, most favourite Korean heartthrob, has teamed up with Faceshop, a local cosmetic brand, to launch a new marketing campaign. In the new commercial, Suzy is cajoling girls to try a “heart face” — a heart shaped face with voluminous cheeks and lean, sharp jawlines. [...]