CANNES, France, June 21 (Korea Bizwire) — FCB received their second Grand Prix at the Cannes Lions International Festival of Creativity today for adidas and FCB Canada’s campaign “Runner 321.” The campaign received recognition in the Direct category, which celebrates targeted and response-driven creativity. The campaign enlisted Chris Nikic: triathlete, marathon runner and the first [...]
NEW YORK, May 25 (Korea Bizwire) — FCB New York and Michelob ULTRA have been awarded the 2023 Sports Emmy for Outstanding Digital Innovation by the International Academy of Television Arts & Sciences for the groundbreaking long-form film “McEnroe vs McEnroe,” a first-of-its-kind branded AI activation that aired as a prime-time special on ESPN. Through [...]
LONDON, April 4 (Korea Bizwire) — Škoda Global Marketing Communications has appointed FCB as their new global creative lead agency partner following a four-way pitch involving three other undisclosed agencies. The account will commence from early April and will be run out of the London office with a remit encompassing major product launches and priorities for over 20 major [...]
NEW YORK, March 24 (Korea Bizwire) — FCB was a top performer in the 2023 WARC Rankings, earning recognition as the #1 Creative Agency for Effectiveness in the WARC Effective 100, among other distinctions. Numerous FCB campaigns were honored as well, including Michelob ULTRA’s “Contract for Change,” which ranked as the #1 Campaign for Effectiveness. [...]
CANNES, France, June 27 (Korea Bizwire) — At the 2022 Cannes Lions International Festival of Creativity, FCB became the first in Cannes Lions history to win the coveted Titanium Lion three years in a row. The prestigious honor, awarded to FCB Inferno for Virgin Group’s “Dyslexic Thinking,” brought the FCB network count to a total [...]
NEW DELHI, India and NEW YORK, March 30 (Korea Bizwire) — In the lead-up to the International Transgender Day of Visibility on March 31, UNAIDS and FCB have partnered to launch “Unbox Me,” an initiative aimed at raising awareness for the rights of transgender children by empowering them to stop hiding their identities and embrace [...]
NEW YORK, Feb. 24 (Korea Bizwire) — FCB today announced the promotions of Bella Patel to Global Chief Talent Officer and Mark Jungwirth to Global Chief Financial Officer. Patel and Jungwirth have both been with the agency in North America for more than a decade and take on their roles as part of the agency’s [...]
NEW YORK, Dec. 1 (Korea Bizwire) — FCB today announced the appointment of Danilo Boer as Global Creative Partner, bolstering the award-winning creative leadership team under Global Chief Creative Officer Susan Credle. Partnering with Credle, Boer will further evolve FCB’s creative vision while also supporting FCB’s ongoing investment into innovation-fueled creativity. Boer joins FCB’s Global [...]
Class, ethnicity and disability are still major barriers to young people gaining entry to the creative industries, and the pandemic has heightened gaping inequalities in the creative pipeline. Given the last year, the term “Arts Emergency” has never been more true, nor more urgent: Just 16% of people in the Creative industries are from a [...]
NEW YORK, Sept. 22 (Korea Bizwire) — FCB today announced the elevation of its top two global strategic leaders: Nigel Jones & Vita Harris. Jones moves up from day-to-day operations to take on the Chairperson role for FCB, where he will partner with FCB’s global leadership team on special projects. For Harris, the network is [...]