Ford Motor Company Archives | Be Korea-savvy
Korean Drivers Sensitive to Fuel Costs, but Indifferent to Fuel Efficiency: Study

Korean Drivers Sensitive to Fuel Costs, but Indifferent to Fuel Efficiency: Study

SEOUL, Aug. 24 (Korea Bizwire) – A recent survey by Ford Motor Company has revealed that Korean consumers are particularly sensitive to the cost of automobile fuel compared to their counterparts from other Asia-Pacific countries, despite their relative indifference to gas mileage.  According to Ford’s EcoBoost Survey, which queried 9,500 participants from 11 Asia-Pacific countries [...]

Lincoln Puts Focus on Content Marketing and Social Media Influencers to Promote New MKC

Lincoln Puts Focus on Content Marketing and Social Media Influencers to Promote New MKC

DEARBORN, Mich. June 26, 2014 (Korea Bizwire)–To spread the word about its all-new 2015 Lincoln MKC small premium  utility, The Lincoln Motor Company is reaching beyond traditional print  ads and billboards. The luxury automaker, picking up on a growing trend  in marketing, is launching a social media influencer campaign around its   “Dream Ride” experience to reach [...]