SEOUL, Aug. 24 (Korea Bizwire) – A recent survey by Ford Motor Company has revealed that Korean consumers are particularly sensitive to the cost of automobile fuel compared to their counterparts from other Asia-Pacific countries, despite their relative indifference to gas mileage. According to Ford’s EcoBoost Survey, which queried 9,500 participants from 11 Asia-Pacific countries [...]
DEARBORN, Mich. June 26, 2014 (Korea Bizwire)–To spread the word about its all-new 2015 Lincoln MKC small premium utility, The Lincoln Motor Company is reaching beyond traditional print ads and billboards. The luxury automaker, picking up on a growing trend in marketing, is launching a social media influencer campaign around its “Dream Ride” experience to reach [...]
CHICAGO, May 14 (Korea Bizwire) — Luxury automotive design creates a symphony of the senses. The look. The feel. The emotional connection that forms when art and science are executed at a high, crafted level. On Wednesday at the Symphony Center, the final stop on the “Lincoln MKC: Engage Your Senses” tour explored how luxury [...]