foreign markets Archives | Be Korea-savvy
Shinsegae Vice Chairman Steps Up Foreign Market Research

Shinsegae Vice Chairman Steps Up Foreign Market Research

SEOUL, Jun. 10 (Korea Bizwire) — Shinsegae Group Vice Chairman Chung Yong-jin appears to have stepped up foreign market research ahead of the retailer’s launch of a premium grocery store in the United States next year. According to posts of Chung’s Instagram account, he appeared to have visited a food exhibition in the Netherlands last [...]

Cosmetics Companies Engaged in Aggressive Overseas Marketing Campaigns

Cosmetics Companies Engaged in Aggressive Overseas Marketing Campaigns

SEOUL, Nov. 3 (Korea Bizwire) — Local cosmetics companies are taking more aggressive approaches to win over foreign markets, as they gain confidence from easing tensions between South Korea and China, industry officials said Friday. AmorePacific, which suffered a drop in stock prices and exports due to Seoul’s diplomatic row with Beijing, is set on [...]