CHICAGO, June 22 (Korea Bizwire) — For nearly 60 years since FRESCA®’s inception, fans have been in on the secret of the soda’s one-of-a-kind grapefruit-citrus taste as the perfect cocktail mixer. Now, FRESCA™ Mixed – the premium, ready-to-drink cocktail brand – is giving cocktail drinkers even more to love with the launch of FRESCA™ Mixed [...]
CHICAGO, Nov. 17 (Korea Bizwire) — As the end of the year approaches, so does a flurry of social outings – from office parties to family get-togethers and more. That’s why FRESCA™ Mixed has kicked off its partnership with Emmy-winning host, producer and self-proclaimed FRESCA® superfan Andy Cohen for the brand’s new integrated campaign to feature [...]
VICTOR, N.Y., Jan. 6 (Korea Bizwire) – Constellation Brands, Inc. (NYSE: STZ and STZ.B), a leading beverage alcohol company, announced today that it has entered into a brand authorization agreement with The Coca-Cola Company in the United States to bring the FRESCA® brand into beverage alcohol through the manufacturing, marketing, distribution, and launch of FRESCA™ Mixed [...]