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KOTRA: “Chinese Consumers More Concerned about Product Authenticity than Price”

KOTRA: “Chinese Consumers More Concerned about Product Authenticity than Price”

SEOUL, June 27 (Korea Bizwire) – Chinese consumers, particularly women in their twenties and thirties who make direct online purchases, tend to prefer authentic products manufactured abroad. The Korea Trade-Investment Promotion Agency (KOTRA) released a report entitled “China’s International E-Commerce Trends and Our Market Expansion Strategy” on Sunday, June 26. China’s e-commerce market is growing rapidly, [...]