Companies Shifting More R&D Spending Away from Physical Products to Software and Services: 2016 Global Innovation 1000 Study

LONDON, Oct. 24 (Korea Bizwire) — By 2020, companies will have shifted the majority of their R&D spending away from product-based offerings to software and service offerings, according to the 2016 Global Innovation 1000 Study from Strategy&, PwC’s strategy consulting business. The need to stay competitive is the top reason why companies cited a shift [...]