God of High School Archives | Be Korea-savvy
Online Games Turn to Webtoons for Content

Online Games Turn to Webtoons for Content

SEOUL, August 1 (Korea Bizwire) – Use of the intellectual property (IP) of webtoons (online comics) in the gaming industry is becoming increasingly popular. Because the main characters in webtoon series are already familiar to young gamers who often read comics, use of existing characters offers cost-saving benefits when it comes to marketing. Naver and Daum, the [...]