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Korean Companies Lag in Awareness and Preparedness for ‘Greenwashing’ Regulations

SEOUL, Sept. 9 (Korea Bizwire) – With the European Union preparing to enforce stricter eco-friendly labeling guidelines starting next September, a recent survey has revealed that South Korean companies are significantly underprepared for the global crackdown on “greenwashing.” Greenwashing, a portmanteau of “green” and “whitewashing,” refers to the deceptive practice of marketing products or corporate activities [...]

Instagram Study Exposes Greenwashing by Major Companies, Misleading Consumers

SEOUL, Aug. 29 (Korea Bizwire) — A recent study found that four out of every 10 Instagram accounts belonging to large companies in South Korea were found to be posting misleading environmental content, a practice known as “greenwashing.” This often confuses consumers, making them think the companies are more environmentally friendly than they actually are. [...]

CUHK Business School Research Examines the Loopholes that Enable Companies to Greenwash Their Supply Chains

HONG KONG SAR, June 10 (Korea Bizwire) - The days of running businesses solely for profit are long gone. Businesses, large or small, must make considerable efforts to be socially responsible and eco-friendly. A past survey shows that 91 percent of global consumers expect businesses to address social and environmental issues, and 90 percent of them [...]

Study Shows Greenwashing Prevalent, but Consumers Ignorant

SUWON, Sept. 2 (Korea Bizwire) – Being green is a good thing, and it’s clear that mankind as a whole needs to take care of the natural habitat we have been bestowed with. But a recent survey revealed that many companies are taking advantage of this sentiment by falsely promoting their products, practicing what is [...]