Greenwashing Archives | Be Korea-savvy
Instagram Study Exposes Greenwashing by Major Companies, Misleading Consumers

Instagram Study Exposes Greenwashing by Major Companies, Misleading Consumers

SEOUL, Aug. 29 (Korea Bizwire) — A recent study found that four out of every 10 Instagram accounts belonging to large companies in South Korea were found to be posting misleading environmental content, a practice known as “greenwashing.” This often confuses consumers, making them think the companies are more environmentally friendly than they actually are. [...]

CUHK Business School Research Examines the Loopholes that Enable Companies to Greenwash Their Supply Chains

CUHK Business School Research Examines the Loopholes that Enable Companies to Greenwash Their Supply Chains

HONG KONG SAR, June 10 (Korea Bizwire) - The days of running businesses solely for profit are long gone. Businesses, large or small, must make considerable efforts to be socially responsible and eco-friendly. A past survey shows that 91 percent of global consumers expect businesses to address social and environmental issues, and 90 percent of them [...]