Groupon Taps FCB to Position the Company with Consumers and Merchants as the Destination for Local Experiences
CHICAGO, May 18 (Korea Bizwire) — Experiences marketplace Groupon announced that it has selected Interpublic Group’s FCB as its global creative partner to help evolve its consumer and merchant brand perceptions. Following the company’s recent progress in expanding the types of inventory it offers from local businesses and launching a new, personalized user experience, FCB [...]