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Groupon Taps FCB to Position the Company with Consumers and Merchants as the Destination for Local Experiences

Groupon Taps FCB to Position the Company with Consumers and Merchants as the Destination for Local Experiences

CHICAGO, May 18 (Korea Bizwire) — Experiences marketplace Groupon announced that it has selected Interpublic Group’s FCB as its global creative partner to help evolve its consumer and merchant brand perceptions. Following the company’s recent progress in expanding the types of inventory it offers from local businesses and launching a new, personalized user experience, FCB [...]

CUHK Business School Research Reveals the Science of Online Group Buying between East and West

CUHK Business School Research Reveals the Science of Online Group Buying between East and West

HONG KONG, CHINA, Jan. 29 (Korea Bizwire) - Savvy internet shoppers should be familiar with Groupon, an American e-commerce marketplace founded in 2008 that offers group-buying deals (or social coupons), which are substantially lower than market prices. However, there is one condition in getting these lucrative deals – there must be a certain number of people to [...]