U.S. Success of Frozen Gimbap Spurs Global Hallyu Wave in Cuisine

SEOUL, Nov. 28 (Korea Bizwire) – Recently, a major U.S. retail chain achieved unprecedented success with its sale of frozen gimbap, to the extent of causing shortages across the United States. While taste, convenience, and health benefits are primary factors for this success, industry analysts say that scenes of characters enjoying gimbap in popular Korean dramas [...]